Playlist Cover Design System

Company

MTS Music is a streaming service by MTS, one of the largest telecom companies in Russia, offering curated playlists, albums, and audio content

Key project

I created a scalable cover design system for weekly playlists featured in the app’s “Interesting Now” section. The system was based on a modular grid and designed for easy use by non-designers. It resulted in a 9% increase in playlist likes and is still in use across the platform

My role

Developed and implemented the entire visual system, including grid logic, image templates, and visual elements for both in-app and social media usage. Adapted the design to support weekly updates with minimal production effort

Playlist Cover Design System

Company

MTS Music is a streaming service by MTS, one of the largest telecom companies in Russia, offering curated playlists, albums, and audio content

Key project

I created a scalable cover design system for weekly playlists featured in the app’s “Interesting Now” section. The system was based on a modular grid and designed for easy use by non-designers. It resulted in a 9% increase in playlist likes and is still in use across the platform

My role

Developed and implemented the entire visual system, including grid logic, image templates, and visual elements for both in-app and social media usage. Adapted the design to support weekly updates with minimal production effort

Playlist Cover Design System

Company

MTS Music is a streaming service by MTS, one of the largest telecom companies in Russia, offering curated playlists, albums, and audio content

Key project

I created a scalable cover design system for weekly playlists featured in the app’s “Interesting Now” section. The system was based on a modular grid and designed for easy use by non-designers. It resulted in a 9% increase in playlist likes and is still in use across the platform

My role

Developed and implemented the entire visual system, including grid logic, image templates, and visual elements for both in-app and social media usage. Adapted the design to support weekly updates with minimal production effort

Before

After

Before

After